2012年9月12日星期三

数字营销经理职位描述


数字营销经理的个人资料是相对较新,但有很多范围的增​​长,特别是因为今天的大多数企业是由计算机和互联网连接供电。正如任何其他的营销经理,数字营销经理的职位描述,也需要生成线索,品牌和知名度的产品和服务。一个营销团队的帮助,以实现既定的目标,公司资源的最佳利用,是其工作的中流砥柱。作为数字营销包括手机,电视,电台和利用社会媒体,有经验的申请人的首选雇主。

如果你打算成为一个数字营销经理,获得硕士水平的教育是,你需要做的第一件事情之一。有营销经验,在数字营销领域也将有利于当你站在正在申请经理的位置。金融市场和最新发展趋势的一个良好的知识是这项工作的个人资料的重要要求之一。具有良好的口头和书面沟通技巧的个人,将在这个行业做好。

数字营销经理职位描述

具备领导素质和管理能力的营销人员队伍,是一些经理注册的基本要求。数字经理小组会议,并明确粉笔,随着性能参数进行了营销计划。委派工作小组成员和实施的关键性能指标(KPI)参数是其职责的一部分。安排团队建设活动和实施措施,以提高员工的士气,他们有承担的其他任务。

他们是负责设计和开发的电子邮件通讯,创造意识和争取对组织的产品或服务的知名度。更新组织的网站的最新消息,如折扣,新的服务和变化率和接触的细节是一些管理者的责任。使用社交媒体渠道,品牌推广,达到了客户端在网络空间,是另一位营销经理的任务。他们还需要探索移动营销方案,并发送短信/彩信产生销售团队的线索。

概念化的营销理念和产品的推出是一些有趣的事情,营销经理,负责。给介绍有关内部和外部客户的营销举措,是数字营销经理职位描述的中流砥柱。他们还必须开展搜索引擎营销(SEM),并支付每点击(PPC)的战略,以实现营销目标。营销经理的搜索引擎优化(SEO)技术的知识也将考验。寻找新的途径和网上营销的机会是一些营销经理的其他职责。

数字营销经理学历要求

如果你想知道如何成为一个营销经理,以及雇主更喜欢与主的数字营销学士学位候选人。有几个商业学校和大学,提供数字媒体集中主的数字营销或营销大师的方案。进入硕士课程的基本要求之一,是网络营销或相关领域学士学位的程度。课程硕士课程的工作将包括SEO,SEM和PPC的基础。如网络分析,预算管理,广告基础的其他议题将被覆盖。

数字营销经理薪酬

数字营销经理的工资范围从$ 50,000到每一年加奖励和奖金85,000元不等。当前的经济形势也影响了这项工作的文件,但分析家预测未来更好的日子。国家统计显示,平均工资数字营销经理徘徊,周围70000美元大关。这些数字也受到了影响因素,如工作地点和经验的候选人。跨越10万美元大关的高工资,在某些情况下也有报道。工作的地理位置决定数字营销经理年薪也起着至关重要的作用。

数字营销经理职位,预计在未来几年内上升根据业务分析师,与消费者的心态很好地理解个人会做得很好。美国经济也呈现出稳定的迹象,使得这个时机进入这一领域。...

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